Marriott International

Integrated Campaign, Marriott International – Marriott Run The Warehouse
2011 International Davey Award, Integrated Campaign Gold Award

In this incentive-based promotion, meeting planners compete for a chance to “Run Through The Warehouse”—a 60-second shopping spree through a prize-filled warehouse in Las Vegas, including roundtrip airfare and accommodations for the winner and one guest.

The “Black Ops” campaign theme was utilized in order to transform meeting planners into spies on a top secret mission in an attempt to increase participation.

Results
Run The Warehouse created a dramatic shift in bookings. Marriott saw a jump in YOY revenue, which translated into $42 million of YOY revenue growth (a Return On Marketing Investment of 381x) and a leap into first place for market share for all accounts. The campaign is now an annual fixture–creating bankable returns every year.

 

Campaign Branding and Web Presence

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Direct Mail

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Contest Video
(voice artist chosen by client)

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